The Philanthropy Advantage

Philanthropy is no longer a niche topic limited to year-end tax discussions. For today’s wealth management clients, charitable giving is an essential expression of their values, a meaningful part of financial planning, and a vital dimension of wealth transfer and legacy-building. Advisors who fail to address these needs risk leaving a major gap in client engagement.

Research shows that affluent clients across demographics—including high-net-worth (HNW) individuals, women, and rising generations—expect their advisors to incorporate philanthropy into holistic wealth strategies.¹ Yet most advisors underdeliver, leaving opportunities on the table.

As the industry adapts to seismic shifts—from the historic Great Wealth Transfer to client demand for more human centric, holistic advice—philanthropy stands out as a versatile, future proof avenue for adding measurable value. This paper outlines seven key ways philanthropy services elevate advisory practices.