Private Foundations and Visibility: How Public Should You Be?

If you’re thinking of starting a private foundation, you’re not alone if you’re wondering whether to share your philanthropic efforts or keep them under the radar. Many philanthropists—especially new ones—instinctively lean toward discretion to keep their wealth and privacy protected. In an age of constant connectivity, public visibility, such as being found in a quick Google search, may feel like exposure. You may worry about becoming a target of unwanted attention, receiving a flood of unsolicited grant requests, or simply losing a sense of personal privacy.

But consider this: a private foundation’s visibility doesn’t have to mean vulnerability. Visibility, achieved thoughtfully, can amplify and streamline your giving and inspire others to support the causes you care about. And it doesn’t mean you have to sacrifice your privacy.

With this resource, we’ll compare and contrast visible vs. discreet giving, clarify misconceptions about operating a private foundation publicly, and offer guidance for striking the right balance. Our goal is to help you build a strategic foundation that reflects your values, achieves your philanthropic goals and forges your legacy.