Securing Airtight Naming Rights With The Help Of A Private Foundation

Categories: News

Naming rights have become an increasingly popular strategy as corporations seek high-profile public exposure from their sponsorships—think SoFi Stadium, which set a record for naming rights in 2019 as part of a 20-year deal reportedly valued at more than $30 million per year. Similarly, charitable individuals and families utilize naming rights as well, in connection with a donation as a way of honoring a loved one, establishing a family legacy, enhancing a personal brand or strengthening ties to a community. 

Foundation Source’s Chief Legal Officer Jeffrey Haskell shares his insights in this Financial Advisor article.

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