Soliciting Funding from Family Foundations

Findings from a 2019 Foundation Source Client Survey

When we think of private foundations, names such as Gates, Ford, and Rockefeller come first to mind. But those billion-dollar foundations represent a very small segment of the philanthropic sector. Of the more than 90,000 foundations in the United States, fewer than 60 have endowments in excess of $1 billion. The vast majority, more than 90 percent, have endowments of less than $10 million. Most of these organizations are family foundations.

[callout]Approaching the smaller foundations requires a specialized strategy, and the rules of the road for large foundations generally don’t apply.[/callout]

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